King County Lib

Job help, networking events: Business calendar

JOBS HELP

TUESDAY

New Job Search: 10 a.m. to noon at the Cuyahoga County Public Library, Maple Heights Branch, 5225 Library Lane, 216-475-2225.

THURSDAY

Steps to Effective Interviewing: 6:30 to 8:30 p.m. at the Cuyahoga County Public Library, Garfield Heights Branch, 5409 Turney Road, 216-475-8178.

MONDAY, JUNE 20

Internet Job Search: 7 to 8:30 p.m. at the Cuyahoga County Public Library, Solon Branch, 34125 Portz Parkway, 440-248-8777.

CALENDAR

TUESDAY

JumpStart Minority Business Series, "The Anatomy of a High Potential Company: Growing Your Business to $15 Million in Sales and Beyond": 8:30 a.m. to noon at Lorain County Community College, Spitzer Conference Center, Second Floor, 1005 Abbe Road North, Elyria. Free. Registration requested. Go to tinyurl.com/68ar6xl to register.

Cleveland Engineering Society, "Steris -- Strengthening a Commitment to Northeast Ohio": 7:30 to 9 a.m. at the Hilton Garden Inn, 1100 Carnegie Ave., Cleveland. $35 for members, $45 for nonmembers, $25 for students. Must register. Go to tinyurl.com/4ytgmew to register.

Greater Cleveland Mortgage Bankers Association, Annual Installation Luncheon with Bob DiBiasio of the Cleveland Indians: 11:30 a.m. to 1 p.m. at the Union Club, 1211 Euclid Ave., Cleveland. $35 for members, $45 for nonmembers, $25 for students with ID. Add $5 if registered at the door. Parking is $6. Go to gcmba.net/GCMBACalendar.pdf for an event registration form and email to info@gcmbanet or fax, 440-892-1404.

WEDNESDAY

"Understanding the Responsibilities of a Not-for-Profit Board Member": 7:30 to 9 a.m. at Walthall, Drake & Wallace LLP CPAs, 6300 Rockside Road, Independence. Free. To RSVP, email c.bade@walthall.com or call 216-573-2330.

Cleveland Council on World Affairs, "Developing Healthcare Delivery Systems for the 21st Century," with Dr. Toby Cosgrove of the Cleveland Clinic: 5:30 p.m. at the Shaker Heights Country Club, 3300 Courtland Blvd., Shaker Heights. Must register. This event is selling out fast. To order tickets go to

tinyurl.com/5vj98ak or call 216-255-9006.

The 'M' Word - Marketing Libraries: Overview of ALA Annual 11

&Nbsp;is winding down, and soon I'll be flying out of this year's host city, New Orleans, Louisiana. I had hoped to write blog entries during the show, but my situation ended up being like that of Bill Ptacek, director of the King County Library System in the state of Washington. As he said during his acceptance speech for the Library of the Year award, sometimes you're too busy As soon as I saw that Ernie DiMattia would be giving a 2-hour marketing session as part of ALA's MBA Series for Librarians, I put it at the top of my list. ( For years he has taught both marketing and management classes for well-know library school programs of Pratt University and Simmons College .) The fact that he had his equally qualified wife Susan teach part of the session made it even more valuable.  I'm glad he'd created a handout with all his topics and major points, because they were numerous. He said that he starts all his classes with the word "need" because that's at the heart of real marketing. "We think we know what people need, but in many cases, we really don't." DiMattia explained that successful marketing is built around serving a need that exists, and no matter how grand your efforts are, "If you are not fulfilling a need, the rest is nothing."   One of the most insightful sessions I attended was 15 Minutes of Fame: Lessons Learned When Our Bookless Library Drew National Media Attention, where Anne Peters and Krisellen Maloney of the University of Texas–San Antonio dared to share their story of national media coverage that tuned into controversy. As inconvenient as it is to all of us, politics do a play in all of our lives, and there is no shortage of that at universities. Kudos to this duo for being brave enough to talk about their challenges and how they handled them—and look for an article about it in an upcoming issue of I got up early Monday morning to go to the Library Marketing Unprogram (loosely organized group discussions) planned by LLAMA (Library Leadership and Management Assn.). Attendees chose the topics, and then could go to whichever table had the topic they liked. Each discussion lasted 20 minutes. Of course, we always wanted to talk longer, but it seemed that everyone learned from the lively exchange of ideas. The question I posed was this: What can we say to people who ask, "Why do libraries still matter in the age of the internet?" That's what keeps me up at night.

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